Dec 082012

Berry Bros. at Christmas


Today you can find Berry Bros. & Rudd wine merchants at No. 3 St. James Street in London—just as you could during the Regency period from 1811 to 1820, though the name over the door then was “George Berry.” This historic establishment has been in business since 1698 at the same location. The current owner, Simon Berry tells me the shop has changed little since it opened. Though the fireplace has been abandoned for central heating, and the cellar is now a place for elegant wine dinners, it still has the original oak plank floors, and it still honors its roots as a merchant selling provisions, exotic spices, tea and coffee—as well as wines from around the world.

Berry’s was first established in 1698 by the Widow Bourne as a grocer’s shop, the “Coffee Mill,” and remained in the hands of the good widow until her daughter, Elizabeth, was successfully wooed by William Pickering. In 1731, Sir Thomas Hanmer, Speaker of the House of Commons, leased the shop to Pickering to be rebuilt along with the houses in the court behind, now known as Pickering Place.

In 1734, William Pickering died and his widow Elizabeth took over the running of the business until 1737, when she handed over both the grocery and the “arms painting and heraldic furnishing” side of the business to her sons William and John. John Pickering died in 1754. With no suitable heir, his brother William took as his partner John Clarke who was distantly related.

By 1765, at the sign of the “Coffee Mill,” (which still hangs from the storefront but cannot be clearly seen in the picture as it’s at a right angle), Berry’s not only supplied the fashionable “Coffee Houses” (later to become Clubs such as Boodles and Whites), but also began weighing customers on giant coffee scales. Records of customers’ weights, including those of the Royal Dukes, Lord Byron, former Prime Minister William Pitt and the Aga Khan, span three centuries and are still added to, to this day.

Berry’s first supplied wine to the British Royal Family during King George III’s reign, and today holds two Royal Warrants for H.M. The Queen and H.R.H. The Prince of Wales.

John Clarke died in 1788, and while he had no son, his daughter, Mary had married John Berry, a wine merchant in Exeter. Their son, George, although only one year old, had already been designated by his grandfather as heir to the Coffee Mill. Before he died, John Clarke found as a suitable “caretaker” to manage affairs, the Browne’s of Westerham, a rich and prospering family of lawyers and yeomen into which John Berry’s sister had married, and they agreed to look after the business until George was old enough to take over.

George was only sixteen in 1803 when he made the two-day journey from Exeter. For seven years he must have played the part of apprentice, for it was not until he was 23, in 1810 that his name was stretched across the double-fronted fascia of No. 3 St James’s Street. And this is how it looked in Regency England.

In 1815, St James’s Street was a very masculine domain (Georgette Heyer describes her heroine in The Grand Sophy as risking her reputation just by driving her phaeton down St James’s Street); however, the Dighton etching of the shop front, which dates from that same year, shows women amongst the male passers-by, and they do not seem to be causing too much scandal. They are either walking with a male companion or as a pair, so perhaps some form of protection was still the norm.

The paving of Westminster’s streets began in the mid 18th century, but wasn’t completed until the mid 19th. Still, the main roads, such as St James’s Street, would have been paved by 1815 as suggested in the etching.

In 1838 the Chartist riots raged through provincial England and spread panic in London. Accompanied by his friend Prince Louis Napoleon, George Berry was sworn in as a special constable. Prince Louis Napoleon, who as Napoleon III founded the Deuxième Empire in 1851, had a close association with Berry’s. During his two-year stay in London he used the cellars for sundry secret meetings with Sherer the (reputed) editor of the “Standard.”

My new Regency Christmas story, The Holly & The Thistle, begins in Berry’s wine shop where the heroine, a young English widow (“the holly”) and the hero, a Scot (“the thistle”) meet just before Christmastide, each believing the other is someone else. It will put you in the mood for Christmas, I promise!

Regan Walker

  7 Responses to “Berry Bros. & Rudd – Historic Wine Merchants in London During the Regency By Regan Walker”

  1. So delighted to be on the BM blog today sharing the fascinating history of Berry Brothers–a London institution and a great place to buy wine when you’re in London!


  2. Regan, what a fascinating history. I wish we kept old establishments going in the U.S. I love the idea of a business being passed down from one generation to the next over hundreds of years.

    I’ll put the Holly & the Thistle on my “must read” list.

    • Hi, Elf! Thanks for stopping by and I’m thrilled you want to read The Holly & The Thistle! I hope you have as much enjoyment reading it as I did writing it…don’t forget the hot drink and the crackling fire!


  3. Thank for sharing your knowledge of this still-flourishing Regency shop. It is nice to know that at least a few of the haunts of our Regency ancestors have survived into our lifetime, especially descending in the same family.

    On the subject of women on St. James’s Street, I suspect the “rules” for ladies there were the same as those for Bond Street. Ladies could walk or drive along the street during the morning (in the Regency, the time between waking and dinner), though of course they must not be alone. The real scandal was for a lady, even with a companion, to be seen on Bond Street after the dinner hour, when it became the sole province of men. This same attitude seems to have held true for other streets where men went in the later part of the day for their various recreations, be it drinking, gambling or consorting with those women who were no better than they should be. There were a number of places along St. James’s Street which offered all those opportunities, so the ladies would have been expected to make themselves scarce, really from about 4:00pm, when they should have been on their way to Hyde Park or on their way home to dress for dinner.


    PS – There are photos of both the shop sign and their great scale on the Berry Bros. & Rudd history page a their web site:

    • Thanks, Ella. Yes, that’s consistent with my research. And, I suspect there was always the rebellious widow who ventured out for that bottle of Madeira that she just had to have. The world is full of variants and I suspect Regency London had many.


  4. another one to add to my list of places to visit next year, thanks for the great post regan.

    • Sasha, I am so glad! Please tell George Berry that you found him through me. He was wonderful to work with and I am pleased to promote his historic wine shop. I only wish I was there to attend his wine cellar dinners!

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